公立医院新闻宣传伦理学思考

The Ethical Thoughts on News Propaganda of Public Hospitals

我国当前公立医院的医疗广告与医疗新闻宣传活动中存在着不同形式的道德伦理失范的现象,导致损害患者生命健康权,侵犯隐私权等恶果的发生。对这些现象进行分析探讨,认为公立医院在宣传中应该侧重健康知识宣传,以新技术报道为主,及时报道突发公共卫生事件,加强宣传引导,推进医疗机构健康发展。

News propaganda is an important means of public hospitals to display their image and establish the hospital brand. However, the lack of moral and ethical disciplines in news propaganda of public hospitals is very serious in present China due to various reasons, leading to serious consequences. This paper also calls to rebuild the ethical discipline and proposes relevant strategies at last.