农业市场化条件下农产品地理标志保护的困境与出路

Predicament and way to the protection of geographical indication for agricultural products under the condition of agricultural marketization

在分析农业市场化与农产品地理标志保护之目标契合的基础上,探讨了农业市场化条件下农产品地理标志保护之困境及其出路。分析认为,目前国内农产品地理标志保护的困境在于多重保护模式下地名商标和农产品地理标志冲突严重,因而采取专门法保护的模式有利于使农产品地理标志得到更完备的保护,以促进农业发展、农民增收。

Strengthening the protection of geographical indications of agricultural products after China＇s joining WTO is the inherent requirement of agricultural marketization,and also a natural choice to enhance the competitiveness of agricultural products.Currently,the predicament of the protection of geographical indications for agricultural products has the serious conflicts between topographic trademarks and geographical indication under multiple protection mode.Therefore,enforcing special laws to protect the mode will be good for better complete protection to geographical indication of agricultural products and promote the development of agriculture and farmers＇ income.