民间美术造型语言对现代平面设计的启示

Revelations of the Modeling Language of Folk Fine Arts to Modern Graphic Design

民间美术造型属于独立的视觉符号系统,它是在原始艺术的基础上发展起来的,带着人类原始的思维特点。民间美术深受民俗意识影响和心理制约,其采用直抒胸臆、自由时空、象征寓意、阴阳观念等方式别出心裁地传达主题思想。动态剪影造型法、装饰变形法、几何造型法和文字表现法这些多元的造型方式都有可以借鉴运用的地方,丰富了视觉传达设计语言。

Folk fine arts are independent and self-contained elements in the visual symbol system,which have gradually developed into their present-day shape on the basis of primitive art forms,carrying with them characteristics of primitive thinking of humanities.The folk fine art forms are influenced and restricted by the folk cultural consciousnesses.Through direct expression of personal feelings,transcendence over time and space,symbolization of meaning,and the incorporation of the ancient Chinese philosophy Yin and Yang,thematic ideas are explicitly expressed out in an unexpected way in those folk fine arts.All the following diverse modeling methods in folk art paintings have greatly enriched the language of design in the field of visual communication,which can be used for reference in present days,namely,the dynamic silhouettes method,the decorative deformation method,the geometric modeling method,the written representation method,etc.