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OWN BRAND MATTERS——UK Advertising Chiefs Encourage 100 Chinese Consumer Brands to Go Global

OWN BRAND MATTERS——UK Advertising Chiefs Encourage 100 Chinese Consumer Brands to Go Global
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摘要 Top members of the UK's ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally.In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally. Top members of the UK's ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally. In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally.
作者 Yang Wei
出处 《China's Foreign Trade》 2010年第13期41-41,共1页 中国对外贸易(英文版)
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