1Sheth J, Sisodia RS, Sharma A. Antecedents and consequences of the growth of customer - centric marketing[J]. Acad Mark Sci 2000,28:55 -66 (Winter).
2Arun Sharma, Jagdish N. Sheth Web- based marketing- The coming revolution in marketing thought and strategy [J]. Journal of Business Research 57 (2004) 696 - 702
3Hoffman DL, Novak TP. A new marketing paradigm for electronic commerce [J]. Inf Soc Spec Issue Electron Commer 1997,13:43 - 54(January- March).
4Arun Sharma Trends in Internet- based business- to- business marketing [J]. Industrial Marketing Management 31 (2002) 77- 84
5Gefen D. E-commerce: the role of familiarity and trust. [J]. Omega: The International Journal of Management Science 2000,28(6) :725 - 37.
6Randy E Dumm,Robert E Hoyt.Insurance Distribution Channels:Markets in Transition*[J].Journal of Insurance Regulation.Kansas City:Fall 2003.Vol.22,Iss.1; pg.27,21 pgs.
7A M Best,2003."By the Numbers," Best's Review,104(3):12.
8ames R Garven.On the implications of the Internet for insurance markets and institutions[J].Risk Management and Insurance Review.Mount Vernon:Fall 2002.Vol.5,Iss.2; pg.105,12 pga.
9Eberhart Gary W.Agents Must Prove Their Value to Buyers to Avoid Being Eliminated by Dot-Corn Firms[J].National Underwriter,Property & Casualty/Risk & Benefits Management Edition,2000.104(8):25-26.
10Mayers David and Clifford W Smith Jr.Contractual Provisions,Organizational Structure,and Conflict Control in Insurance Markets[J],Journal of Business,1981.54:407-434.
