《机电产品营销学》教学当中存在的问题及教学模式改革的思考

Reflection on Problems in Teaching the Course "Marketing of Electro-mechanical product" and the Reform of Instruction Pattern

随着我国经济高速发展,企业需要具有一定工科背景的营销人才,《机电产品营销学》作为机电设备维修与管理专业的考查课,扩大了学生的知识面,培养了学生的市场意识,但也存在不少问题,其内容和授课方式的改革迫在眉睫,本文旨在从目前教学过程中存在的问题提出适当的建议,以便《机电产品营销学》理论能够真正的与实践结合,使学生学以致用。

Along with the rapid development of Chinese economy,enterprises need more marketing talents with certain engineering background.As an elective course for the major ＂Electro-mechanical equipment maintenance and management＂,the course ＂marketing of electro-mechanical product＇ can enlarge students＇ knowledge and cultivate their marketing sense.However,there are still many problems,both course content and teaching method need urgent reform.According to these problems,the paper presents convenient suggestions.