摘要
介绍了电子商务环境下企业常用的营销方式,并对这些营销方式的特点进行了评价,最后针对企业在实际应用中存在的问题,给出了综合规划综合营销的思路.
This article introduced the common enterprise marketing methods in ecommerce environment,then reviewed all the methods,finally given the unified plan synthesis marketing mentality for answer the questions which existed in the practical marketing.
出处
《枣庄学院学报》
2010年第2期75-78,共4页
Journal of Zaozhuang University
关键词
网络营销
营销规划
企业推广
电子商务
Network Marketing
Marketing Plan
Enterprise Promote
Ecommerce
