摘要
广告代言人在广告代言过程中,必须承担相应的法律和诚信的义务。在连带责任方面,要赔偿因违反广告真实合法性而给消费者造成的损害。
The spokesperson in an advertisement must undertake the corresponding legal responsibility and the duty of good faith in the whole process of speaking for the advertisement.The spokesperson should take on joint and several liabilities in case of compensation for any harm to the consumers due to the violation against the truth of advertisement and the legitimacy.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2010年第3期105-108,共4页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
广告代言人
法律责任
advertisement spokesperson
responsibility
