项目教学法在高职旅游管理类专业基础课程中的设计初探——以《旅游市场营销》为例

The Newly Design of the Project-based Teaching Method in Basic Course Teaching for Three-year Tourism Management Majors——Take"Tour Marketing"as an Example

目前,高职旅游管理类专业基础课程在教学上普遍存在着理论与实操技能相脱离等现实问题。通过引进项目教学模式,重视理论教学中的讨论和交流;重视学生综合能力的提高可更好地实现高职人才培养目标,满足社会实际需求。

At present,theory often divorces from practice during the teaching of Tourism Mangement majors of higher vocational colleges.Emphasizing on communication and discussion in theoretical teaching and on improvement of students＇ all-around ability,Project-based teaching method could be helpful to serve the purpose of professional training and meet the needs of the society.