新时期电视广告中两性社会地位分析

本研究采用内容分析法分析了收集到的249支电视广告，从广告中的主角性别、年龄、身材、衣着、两性角色关系、画外音六个维度考察了新时期电视广告中两性的社会地位。研究发现，总体上现阶段电视广告中所展现的两性社会地位较为平等，但不同行业广告中的情况却差异较大。

Using the method of content analysis, this paper analyzed 249 TV commercials and focus on the social status of two sexes depicted in them from the perspective of gender, age, figure, clothing, character relationship and voice-over, As a whole, social status of two sexes was relatively equal nowadays, but it differs greatly from one profession to another.