电视媒介的神话与日常生活化

日常生活化，是一个陌生化和日常化交织的动态过程。电视媒介与日常生活化之间存在着密切的关系，电视媒介既拓展了陌生化、日常化的领域，也加快了陌生化、日常化的进程。在消费时代，电视媒介的神话机制，借助媒介内容表征和媒介形式表征，推动着日常生活化进程，并将陌生化与日常化的矛盾展现为日常生活的变迁，笔者认为，理解电视媒介的神话是把握日常生活化的关键。

The daily life is a dynamic process that intertwines defamiliarization and routine. TV media and everyday life have a close relationship, and the television media not only to expand the unfamiliar, everyday of the field, but also to speed up the process of the unfamiliar and the routine. In the consumer age, the mechanism of television＇s myth, using the representation of media content and the form of media to promote the process of daily life. The paper will show the contradictions of the unfamiliar and the daily as the change of daily life, therefore, understanding the myth of television media, is essential to perceive the daily life.