台湾公共关系发展史略

台湾的公共关系发展自1953年起始，在近60年的发展过程中受到来自政治、经济、文化等各方面的压力和影响，呈现出独有的风貌。根据前人研究并结合资料考证，本文简要分为三个阶段：1953-1988年，政界、学界、业界的启蒙时期；1989—90年代中期，“报禁”“戒严”后的快速发展时期；90年代中期后，进一步开放的调整期。通过搜集梳理校对史实，尽可能全面真实地展现台湾公共关系发展至今的重要事件，以求完善对台湾公共关系发展史的研究。

Since the beginning of 1953, Taiwan＇ s public relations bear the pressure and influence from politics, economy and culture in the development of nearly 60 years, showing a unique style. According to previous research, combined with textual research, this paper briefly divide it into three stages： 1953-1988, the period of enlightenment by political, educational and industry circles;1989 to mid-90s, the period of rapid growth after the ＂press ban＂ and ＂martial law＂ ; after the mid-90s, the adjustment period of further opening. Through collecting, combing and proofreading the historical facts, we want to show the important events of the development of Taiwan＇ s public relations as comprehensively and authentically as possible in order to improve the research of the development history ofTaiwan＇ s public relations.