宜宾市生态旅游景观开发对策研究

Analysis on Strategies of Eco-tourism Landscape Development in Yibin City

宜宾市位于四川省南部,生态旅游景观丰富.5.12汶川大地震后,宜宾市旅游业发展也受到一定的影响.为了尽快使该区生态旅游业得到恢复及发展,对震后宜宾市生态旅游景观及环境等进行分析并制定有效的开发战略具有重要意义.采用SWOT法分析宜宾市旅游业发展的外部环境及内部管理等优势、劣势、机会和挑战,从而提出适合宜宾市市情的重点旅游区发展思路,并尝试性地提出川、黔、渝"金三角"生态旅游区及川南大旅游环线,拟更好地利用旅游景观,实现优化配置,促进宜宾市及川南旅游业的大发展.

Yibin City locates in the south of Sichuan province and its eco-tourism resources are abundant.After Wenchuan earthquake on May 12th in 2008, tourism industry in Yibin City was impacted to some extent. In order to make eco-tourism in the area recover and develop, it is of great significance to analyze itseco-tourism resources and the environment and to formulate effective development strategies. SWOT analysismethod was used to analyze the strengths, weaknesses,opportunities and threats of exterior environment andinterior management for the tourism development in Yibin City and to propose a suitable strategy for thetourism development based on the situation in Yibin City for making full use of the tourism resources andpromoting the Yibin City＇s tourism development in large-scale.