社区居民对古镇旅游可持续发展的态度尺度

Attitude Scale of Community Residents' towards SustainableDevelopment of Ancient Town's Tourism

利用定量研究方法建立居民对古镇旅游可持续发展态度尺度,并以黄龙溪古镇为例进行实证调查研究.结果显示:问卷的信度和效度都是可接受的,证实了量表的实用性;居民对环境的可持续发展、古镇旅游带来的经济效益、古镇旅游的正面影响以及社区参与旅游方面的感知比较强烈.最后对古镇旅游的可持续发展提出建议.

Using quantitative research method, a sustainable tourism attitude scale was developed to measureHuanglongxi ancient town＇s residents＇ attitude toward sustainable tourism and make an empirical researchon the ancient town. The findings show that reliability and validity of the scale are acceptable and the practicability is verified; residents have strong perception towards environmental sustainability,economic benefitsthat tourism has brought both for individuals and the community, passive impacts as well as community participation. Finally, some advice on the sustainable development of the town＇s tourism was proposed.