20世纪30年代上海社会生活的缩影——析1933年《申报》副刊《申报自由谈》上的广告

The Miniature of Shanghai's Social Life in 1930s

报纸作为后人观察当时人们生活的一个窗口,报纸广告是其中极具社会学研究价值的一个视角。以旧上海时期的中国名报《申报》的副刊《申报自由谈》1933年所登载的广告为个案进行分析,剖析在新旧文化、中西文化交融汇合时期中国人的心态及当时的社会生活状态。

As a window for people in the coming days to observe the lives of those contempolaries,the advertisement in newspaper is one of the most valuable perspective in the sense of sociological study.The article take the cases of the advertisements posted on the Free Talk in Shenbao Paper in the year of 1933,which is the famous newspaper in old Shanghai,analysing the psychology of the Chinese people in the time of the blending and convergence of the new and old cultures,between Chinese and the western world,as well as the social life status of that time.