人性化视角的广告策略

借助对广告受众心理的洞察,从人性化视角来发展广告说服策略,几乎是所有成功的广告策略的秘诀。人性化的视角可从智性本能、人性本能、社会性心理等方面入手,采用有效的广告说服策略,主要有情感性说服、合理性说服、符号性说服等,使受众产生积极的态度,进而促进其购买行为。

To develop advertising strategy from humity perspective through insight into the psychology of advertising receiver is the secret of almost all the successful advertising strategies. Humanity perspective, which can start with intellectual instinct, human instinct, social psychology, adopts effective advertising strategies, namely, emotional persuation, rational persuasion, symbolic persuasion, so as to promote the receivers to take a positive attitude and promote their purchase behavior.