论西安曲江新区文化旅游产业的发展

The Development of Cultural Tourism Industry of Xi'an Qujiang New District

西安曲江新区文化旅游产业具有发展理念上的大气磅礴,依托丰富的资源,产业运营的成功经验等优势,但缺乏文化支柱产业,文化产业价值链不够完整,产品创新滞后,营销力度不够,品牌效应较弱等,这些因素制约了其进一步发展。在机遇与挑战并存的现状下,需要从确立支柱产业,关注品牌经营,明确市场定位,完善产业链条,品牌产品创新等方面突破发展。

Cultural tourism industry of Xi＇an Qujiang New District is grand in development concept. Relying on the rich resources, successful experience in industrial operations and other advantages, but there are some other factors also restrict the further development of Cultural tourism industry of Xi＇an Qujiang New District, such as lack of cultural pillar industries.Cultural industry value chain is incomplete, product innovation lag, marketing efforts not enough, weak brand effect etc.Undering the opportunities and challenges in the current situation,we need to develop more from establishing pillar industries, concerning about the brand management, has a well-defined market nitch, and can improve the industrial chain and brand product innovation.