体验营销在珠宝营销中的实践

The Experimental Marketing of Jewellery

现在已经步入了体验营销时代,珠宝作为一种象征性商品,它的营销模式应区别于普通商品。珠宝的象征性体现在人们对于它寄予了一种美好的情感,珠宝的本身就具备了很多美好的寓意,而这一点正与体验营销的情感体验不谋而合。同时,由于金融危机的影响,掌握了雄厚资金及先进运营模式的国外著名珠宝公司纷纷看好中国市场,抢滩登陆。所以,改变我国珠宝业的营销模式势在必行。

Now we are in the age of experimental marketing.Jewellery is such a kind of product as a symbol,so its marketing strategy is different from others.Jewellery has many good meaning,which happened to hold the same view with feeling experience marketing. With the affect of the global economical crisis,the cosumer market is the best port for forgein famous jewellery corporations.In face of the fierce competition, the change of the mode of jewellery marketing is very necessary.