建立良性循环的电影市场文化景观——贺岁现象的思考

Cultural Landscape of Building A Virtuous Circling Movie Market:Reflection on the Phenomenon of New Year Celebration Films

中国电影已经因为贺岁现象而凸显了繁盛发展的景观,贺岁不仅是市场确立的标志,更是电影成为文化影响力的重要显示窗口。2010虎年贺岁的超高规模是中国电影开放视野的产物,其中展示着创作适应市场的一面,也显露了在抗衡外片、建立良性市场机制、增强内在精神感染力等方面存在的问题。

Chinese movie industry has demonstrated a landscape of prosperity with the phenomenon of new year celebration film,which is not only a landmark of the establishing of movie market,but also an important window showing the cultural impact of movies.The tiger＇s year of 2010 witnessed an extraordinary scope of New Year celebration movies,indicating an even more opening Chinese movie landscape.Showing their successful attempts of adapting to the market,these movies also exposed some problems concerning confronting imported movies,building a virtuous circling mechanism,and enhancing the internal spiritual infection,etc.