论贺岁片的商业美学

On the Commercial Aesthetics of the New Year Celebration Movies

中国贺岁片经过长期发展和艺术积累,确立中国电影的商业美学任务凸显出来。要建立成熟而独特的中国电影的商业美学,应该经过中国观众的认可和市场的检验,它将是主流价值和娱乐价值、商业性和艺术性、本土性和全球性的动态平衡。

After a long term development and artistic accumulation of the Chinese new year celebration movies,the task of establishing the commercial aesthetics of Chinese movie is now sticking out The establishment of a matured commercial aesthetics of Chinese movie must be approved by the audience and tested by the market.It should be dynamic balance between the mainstream value and the value of entertainment,the commerciality and artistry,localization and globalization.