我国田径市场化改革研究

Reform of marketing of track and field in China

通过运用文献资料法、问卷调查法、专家访谈法、逻辑推理法、数理统计法等对我国田径市场的现状进行分析,探寻田径市场中存在的问题,分析当前我国田径市场发展的机遇与挑战,探索我国田径市场化改革的路径,为相关部门在推动田径运动的发展提供理论借鉴。

With the research methods of literature study,questionnaire investigation,expert interview,logic induction and statistics,the paper analyses the current track and field market and probes the problems.The paper also analyses the current opportunities and challenges of the track and field market development in China.