摘要
跨文化交际在商务活动中的作用至关重要,要强调培养跨文化交际意识和能力的重要性,通过谈判礼仪、企业管理、广告设计、商标翻译四个方面,展现了不同的文化价值观,并在教师发展、教材选用和教学目标的实现上得出指导商务英语教学的启示。
Since cross-cultural communication plays an important role in business activities,it is essential to cultivate students＇ awareness and ability of cross-cultural communication.Different cultural values are reflected in negotiation etiquette,business management,advertising design and brand translation,and some proposals are made for teacher development,teaching material selection and realization of teaching objectives to guide business English teaching.
出处
《宜春学院学报》
2010年第6期173-175,共3页
Journal of Yichun University
基金
广西区教育厅新世纪教改项目"十一五"第三批立项项目(桂教高教[2007]109号)"地方性高校商务英语本科人才培养模式研究与实践"的阶段性成果
关键词
跨文化交际
国际商务活动
商务英语教学
cross-cultural communication
international business activity
business English teaching
