电子商务实验教学存在的问题与探讨

Discussion on the Issues of Teaching Experimental Classes on Electronic Commerce

目前,高校教学中存在培养的电子商务人才供求错位,教学内容与社会的需求出现了严重脱节等问题。从电子商务专业实验教学中存在的问题入手,明确电子商务的教学定位,提出从模拟、设计、参与实际电子商务活动等三个层面逐步提高学生电子商务能力的方法,同时提出了研究导向教学方法,为学生毕业后从事电子商务研究与管理工作打下坚实的基础。

The demand and need for university graduates of electronic commerce disciplines are not consistent,and education content usually can’t meet the requirement of industries.Aimed to resolve the problems in experimental classes of electronic commerce teaching,in this study,teaching methodologies including the simulation,design and participation of real life e-commerce activities were proposed in order to enhance the ability of students for their future career in e-commerce research and administration.