摘要
本文运用心理定价理论以及博弈论原理,研究并提出了基于企业、高收入消费者和低收入消费者三方博弈的静、动态企业定价模型。通过一个滑雪场实例,针对四种不同的收费方式建立其对应价格规划模型,运用目标规划的数学方法,设计出该滑雪场的合理定价方案。通过数据分析与检验,对规划模型做出优化。
In this paper, psychological pricing theory and game theory is used to study and put forward the static and dynamic enterprise pricing model based on the tripartite game of the enterprise, high-income consumers and low-income consumers. Through a ski instance, corresponding price planning model is established in connection with four different charging methods, using goal programming mathematical method to design a reasonable price of the ski program. The optimal planning model is made through data analysis and testing.
出处
《系统科学学报》
CSSCI
北大核心
2010年第3期66-71,共6页
Chinese Journal of Systems Science
关键词
定价策略
滑雪场
不确定性
消费心理
三方博弈
Pricing strategy
Skifield
Uncertainty
Consumer psychology
Tripartite game
