摘要
海南国际旅游岛的建设与发展，为休闲农业旅游创造了良好的机遇，台湾与海南的合作无疑会带来海南休闲农业旅游发展的新思维。文章主要介绍了海南休闲农业旅游资源及其功能特点，农业旅游产品开发值得考虑的几个问题，包括产品的主体形象设计、产品要素与品牌的确定、产品优化、市场营销和文明村建设，从而奠定海南休闲农业旅游的基础。
The construction and development of Hainan International Tourism Island has offered great chances for agricultural leisure tourism in Hainan and the cooperation between Taiwan and Hainan may undoubtedly brings about new thoughts to its development. This thesis mainly introduces the tourism resources and the function for agricultural leisure tourism and the several questions as related with agricultural tourism products development, including the image designed, products factors, and insurance of brands, products optimization, marketing and construction of civilized villages so as to set a foundation for agricultural leisure tourism.
关键词
休闲农业旅游
产品开发
促销战略
Agricultural Leisure Tourism Products
Development
Promotion Strategy
