在传统中探寻当代标志的本土设计

Search for the Local Design of Modern Marks through Tradition

在设计国际化的影响下,中国现代视觉设计中＂国际化＂视觉符号的泛滥与＂本土化＂视觉语言的失语视觉现象非常突出。本文从设计方法论的视角阐述传统符号如何向现代标志演绎,探求现代标志设计向传统符号演化的一般规律和方法,探寻传统如何过渡到现代。

Under the influence of the internationalized trend of design, we can see the visual symbols overflowed in the vision design in modern China. And the phenomena of visual aphasia of the so-called ＂localized＂ visual language are distinguishingly obvious. This paper explains the ways to develop the traditional signs and symbols into the modern marks from the point of methodology of design. It also explores the general rules and methods of evaluating the modern marks into traditional signs and symbols and how to transmit from tradition model to modern model.