论手机出版物的审美范式

On Aesthetic Features of Mobile Phone Publications

手机出版是一种新型的出版形态,是以互联网为传播平台,以数字技术为基础的出版过程。作为一种产品的数字化、流通的网络化、交易的电子化等特性的出版形态,手机出版较传统出版有独特的审美形式。手机出版存在审美介质非物质化、审美语言多元化、审美形式互动化以及审美模式个性化等特点。这些特点使手机出版形式更为丰富,从而使其价值将得到进一步提升。

The mobile phone publication is a new kind of publication with internet as the transmission platform and digital technology as the base.As the product of digital,network distribution and electronic trade,the mobile phone publication has its own special aesthetic features.It is also characterized with non-materialized media,language pluralization,interactive forms,and mode personalization in aesthetics.All these features enrich the forms of the mobile phone publication and improve its value greatly.