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万科的牌局

Vanke's Licensing Board
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摘要 故事开始前,让我们先统览一下万科所在牌局的具体状况。现如今的房地产市场有四桌牌局:住宅地产、商业地产、旅游地产和工业地产。旅游地产和工业地产有一定的特殊性,开发这些地方的房产企业具有先天优势,要么拥有独一无二的旅游资源,要么拥有垄断的政府资源。如旅游地产中的九龙山、张家界,工业地产中的张江高科,这两桌牌局基本没有牌大牌小之分,由于资源的垄断性而缺乏竞争。 Vanke's playing of the card is not vigorous propagandizing,but just say something more than taking.The time will erase the other large enterprises.Vanke had no positive actions to take more land in the crisis period,2008,resulted that it had less land to develop in 2009.But this reduced its debt pressure.Most large enterprises increased as housing starts in 2009,the capital is relatively tight,the consumption of their time is consumed their money,houses can not be sale not only can not get to continue their construction costs,but also unable to pay bank loans.When these enterprises realized that things is not good,they only could repent,but it's too late.Vanke's playing of its card in the residential real estate,can he able to defeat the competitors completely? Vanke gatherd around the table in the commercial real estate,can he win the game at last? Only time and Vanke himself could see clearly.
作者 庞博
机构地区 本刊记者
出处 《当代经理人》 2010年第7期72-75,6,共4页 Contemporary Manager
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