摘要
从一个美国本土市场中暮气沉沉、毫无特色的中间品牌,华丽变身为全球一线奢侈品牌,Coach的转型是每个希望实现品牌升级、甚至能够跻身奢侈品牌之列的中国企业都不该错过的故事。
The transformation of COACH from a declining brand to a first-class luxury brand has become a inspiring story for those Chinese counterparts which are struggling to edge themselves to the world-class luxury market.
出处
《21世纪商业评论》
2010年第7期62-67,62+13,共6页
21st Century Business Review
