耐克的虚拟经营模式对中国虚拟经营企业的启示

The Enlightenment of Nike's Virtual Management Mode for China's Virtual Enterprises

虚拟经营是一种整合企业内外核心竞争力以加入全球市场竞争的经营模式。对企业实施虚拟经营须具备的要素进行了研究,分析了耐克集团虚拟经营的成功案例,提出耐克集团虚拟经营的成功对中国企业的借鉴和启示作用。

Suppositional management means a business pattern that incorporate enterprise＇s inside and outside core competence in order to take part into global market competition. This paper studied the elements of enforcing suppositianal management in establishment should have, and analysed the successful cases in Nike group suppositional management. And then this study provided Chinese business with Nike＇s success as a good example and inspiration.