对国内企业完善缺陷产品召回管理的思考

Reflection of Improving Defect Product Recall Management for Domestic Companies

近几年来屡次发生的召回事件,再度暴露了缺陷产品对公众生命财产安全造成的重大伤害,也对国内企业完善缺陷产品召回管理提出了更高的要求。文章从企业社会责任角度出发,指出完善缺陷产品召回管理是强化企业社会责任的重要环节,并提出了国内企业完善缺陷产品召回管理的基本途径。

Product recall incidents happened in these years exposes significant harms to the healthy and property of public,and requires domestic companies to improving defect product recall management（DPRM）.This article,based on the company social responsibility（CSR）theory,indicates that improving DPRM plays key role in strengthening CSR,and points out the fundamental methods of improving DPRM for domestic companies.