基于半全球化理论的跨国公司地区总部地域统括职能探析

Study on Governance Function of Regional Headquarters of Multinational Corporation Based on the Theory of Semiglobalization

作为融合企业与地域的环境适应学观点,半全球化视角突破了跨国公司所强调的全球化与本土化的两极观点,强调基于企业特性与地域特性的协同定位。在半全球化视角下,基于五个案例所进行的民族志式的实地研究,结合多重案例分析,结果显示:第一,跨国公司所在国与东道国之间差异的存在性,引发了跨国公司在该国设立具有不同职能地区总部的动机;第二,不同类型的地域差异、企业特性、事业特性差异,会对跨国公司地区总部的地域统括职能产生影响,并导致与之相对应的职能类型建构。

Combining the aspect of business with location,semiglobalization is the view of environment adaptation,which breaks through the opposite extreme of globalization and localization and addresses the co-location of business and location.Deriving from semiglobalization and based on field study of five cases,the analysis of multiple cases shows that：first,the existence of differences between the country that multinational corporations located and the country that they came into may stimulate their motivation of establishing regional headquarters for different function;second,different types of geographic difference,firm difference and business difference may influence the regional governance function of regional headquarters and result in correspondent functions.