深圳市入境旅游客源地竞争态变化趋势研究

Research about the Evolvement of Source-market of Entry in Shenzhen Based on Competition State

深圳市入境旅游得到了快速的发展,但是一直缺乏相关研究。本文采用了市场竞争态模型对深圳市主要入境旅游客源地进行分析,总结出主要客源地的市场竞争态,继而针对不同的市场态势采取不同的发展策略。并针对该模型存在的不足,使用一元回归预测方法进行弥补,由此得出深圳市不同的市场态势及相应的旅游发展策略。

Although the entry tourism of Shenzhen has developed fast,the study of it lack of all-around research all the time.This paper,based on the tourism competition state model,analyze Shenzhen’s source market and summary the tourism competition state of Shenzhen’s main source market.And then some different approaches have been put forward to develop different markets.Then,this paper forecast the number of entry tourists the next five years in order to make up the deficiency of tourism competition state model.Finally,some different approaches have been put forward to develop different markets.