论区域文化资源在餐饮经济中的有效利用

On Effective Utilization of Regional Culture Resources in Catering Economy

餐饮业的竞争焦点已由过去的烹饪技术、服务质量而转向品牌文化。在餐馆文化设计中,区域文化资源的科学利用是使企业融入地方旅游经济的重要手段,也是打造企业形象的重要方式。以扬州餐饮企业卢氏盐商为例,区域文化资源在餐饮经济中得以有效利用有三种基本模式,它对竞争日益激烈的中国餐饮业将会产生积极的影响。

The focus of competition among catering industries has shifted from cooking skill and service quality to brand culture. In the design of restaurant culture, scientific utilization of regional culture resources has become an important means by which industries fuse with local tourism economy and create fine brand image. Three basic models of effective utilization of regional culture in catering economy are found in the case study of Lu salt merchant in Yangzhou, which may play a positive role in the tensely competitive catering industries in China.