摘要
突发事件备受新闻媒体及社会公众关注。媒体报道的影响既有正面也有负面。媒体应对问题处理得及时、恰当,不仅可以减少突发事件的负面影响,降低突发事件造成的损失,甚至可能化危机为机遇。文章结合理论,对企业在突发事件中应对媒体的工作原则和应对突发事件的预案、演练及相关策略进行思考。
Emergency is always greatly concerned with news media and social public. The influence of media report is either positive or negative. If we respond the media timely and probably, we can not only reduce negative influence of emergency lower loss due to emergency, but also, possibly, turn danger into chance. Combined with theory, we thought of the respond work principle to emergency, pre- arranged planning, drill and related policy.
出处
《石油化工管理干部学院学报》
2010年第2期64-66,共3页
Journal of Sinopec Management Institute
关键词
突发事件
媒体
应对
原则
策略
emergency
respond to media
principle
policy
