世界遗产地旅游开发策划研究——以九寨沟为例

Research on the tourist development and planning for the world heritage site——Taking Jiuzhaigou as an example

运用微观经济学和旅游开发理论,针对九寨沟存在的三个关键问题——门票价格、旅游产品与旅游商品的深度开发等进行了探讨,提出了相应的对策建议,旨在为九寨沟及沿线区域做优做强进言献计。

The author discusses three key problems existed in Jiuzhaigou—price of entrance ticket,deep development of tourist products and commodities,and so on,based on the micro-economics and tourist development theory,and proposes corresponding countermeasures and suggestions,for the purpose of making suggestions on the development of Jiuzhaigou and the surrounding areas.