成都市旅游形象建设之思考

Consideration on Construction of Chengdu Tourism Image

发展城市旅游,其核心是建立鲜明、独特的旅游形象。城市旅游形象的建设具有相当重要性。本文探讨了成都市城市旅游形象建设的意义、定位原则,以及旅游形象建设与视觉形象、文化、精神文明建设的关系。

The core of developing the urban tourism is to establish distinct and unique tourism image.The construction of tourism image is very important.This paper discusses the significance and locating principle of constructing Chengdu urban tourism image.In addition,this paper explores the relationship between construction of tourism image and vision image,culture and spiritual civilization.