内蒙古东部地区游牧民俗旅游开发策略研究

Study on Tourism Development Strategies of the Nomadic Folk in Eastern Inner Mongolia

内蒙古东部地区游牧民俗内容丰富、特色鲜明,旅游吸引力强,该种旅游方式也顺应了当今低碳环保的理念。文章在对区域内游牧民俗旅游资源分布、结构和优势进行系统分析的基础之上,设计了资源和市场相适应的旅游开发空间布局和民俗旅游产品谱系,并对某些具体民俗旅游产品设计与开发方案进行举例说明。

As more and more people favor the concept of low-carbon for environmental protection,the eastern Inner Mongolia, with its rich resources of nomadic folk culture and distinctive features,has become a pleasant tourist attraction. This thesis,based on the distribution,patterns and strengths of the tourist resources of normadic folk customs,designs a space distribution of tourism development in which resources and the market will match well,and a pedigree of ethnic tourism products. Additionally,the paper examplifies the nomadic folk tourism with concrete product design and development program.