以“面向农村”为导向的医药营销专业实践教学体系的构建

Construction of A Practice Teaching System of Rural Area-oriented Pharmaceutical Marketing Specialty

医药企业需要既掌握基本的医药知识,又了解农村医药市场环境,能够成功开辟农村医药市场的应用型人才。以"面向农村"为导向,从课堂、校内、校外三个方面出发构建一个以培养技能为目标的医药营销专业实践教学体系,为服务农村的医药营销专业人才培养奠定基础。

Pharmaceutical companies need the practical talents who have a good command of basic medical knowledge, can understand and successfully open up the pharmaceutical market in rural areas. With ＂rural area-oriented＂ as the guidance, a practice teaching system of pharmaceutical marketing specialty is construc- ted in order to cultivate skills in classroom, in and outside school, which lays a foundation for training pharmaceutical marketing professionals in rural areas.