国际客车品牌在华败局探源

Losing battle origins of international bus brand

改变策略还是坚持战略?适应市场还是退出市场?这些国际客车品牌的合作体每天都在这些基本问题和生死问题中煎熬,中外双方的矛盾日益激化。

Change strategy or adhere to strategy? Adapt to the market or drop out of the market? These joint venture companies with the international brand bus suffer in these problems,growing contradiction between Chinese and foreign.