青奥传播:我国传媒面临的内在矛盾与对策

Youth Olympic Communication:China Media Facing Inherent Contradictions and Countermeasures

青奥会作为奥林匹克家族的新品种,提出了新的理念和目标,在其宣传与新闻传播诸方面,中国传媒无疑将会面临许多新的挑战。文章通过文献研读法、归纳法、比较法、演绎法等,梳理了青奥会的特殊性及其对新闻传媒的要求,并深入分析了青奥传播中我国传媒所面临的诸多内在矛盾,最终指出要解决这些矛盾需常抓社会责任,发挥"议程设置"功能,培养策划人才,使用"真相激发"等具体对策措施。

Youth Olympic,as a new species of Olympic family,proposed new ideas and goals,in its publicity and information dissemination aspects of the Chinese media will no doubt face many new challenges.Literature review,induction,comparison,deduction analysis were used in this article to discuss the specialties and particular demands of youth Olympic in the area of journalist media.Internal contradictions in the Chinese media during the publicity of Youth Olympic were further investigated.It was concluded that the in order to resolve these conflicts,public responsibility should be emphasized to exert an ＂agenda setting＂ function,meanwhile cultivate engineering professionals,and utilize the ＂truth inspire＂ and other specific solutions.