连锁企业物流配送模式选择决策探析

How Chain Enterprise to Select Distribution Mode

近年来,连锁经营模式日益显示出强大的生命力。物流配送是连锁企业物流管理中的关键环节。物流配送模式的合理选择是成功构建企业配送体系的前提,能有效改善配送效果、提高企业物流系统的效率。当前我国连锁企业普遍存在配送模式选择不当,在选择决策方面缺乏量化研究。根据对当前连锁企业三种主要物流配送模式的优劣分析,采用层次分析法构建配送模式选择评价指标体系,为连锁企业量化分析选择适合的配送模式提供思路。

In recent years, the business model increasingly shows strong vitality. Logistics is a chain logistics management in the crucial element. The logical choice for logistics and distribution patterns to build a successful business premise distribution system, can effectively improve the distribution effect, improve enterprise logistics system more efficient. At present, China chain enterprises widespread improper distribution mode selection, the ehoiee of deeision-making,the lack of quantitative research. Based on the current chain logistics distribution patterns of three main strengths and weaknesses analysis, using the analytic hierarchy to build distribution mode selection evaluation index system for the quantitative analysis of chain enterprises select the appropriate delivery model provides a train of thought.