第七届全国农运会与南阳体育产业发展研究

The Seventh National Peasants' Sports and the development of Nanyang sports industry

立足于南阳市体育产业发展现状,通过专家访谈和问卷调查对第七届全国农运会与南阳体育产业发展进行了深入的探讨和分析.结果认为第七届农运会将会极大地带动南阳市体育产业的发展,主要表现在体育用品业、体育健身娱乐业和体育文化旅游业三个方面.建议赛事组织管理部门在筹办举办全国农运会的同时,要兼顾体育事业和体育产业的协调发展.

Based on the current situation of the development of the sports industry of Nanyang and through expert interview method and questionnaire method,this paper probes into and analyzes the 7th National Peasants＇ Games and the development of the sports industry of Nanyang.The study shows that the 7th National Peasants＇ Games will greatly boost the development of the sports industry of Nanyang,especially in the aspects of sports goods industry,physical fitness and amusement industry,and sports tourism industry.It is suggested that the organization and administration departments should balance the development of sports and sports industry when they prepare and hold the National Peasants＇ Games.