风险投资中的羊群效应的心理学分析

The Psychology Analysis of Sheep Flock Effect in Risk Investment

该文对风险投资中的羊群效应进行了心理学分析,认为羊群效应的心理学原因一是人的归属的需要,二是人们希望从别人的言行中获得有价值的信息。该文还详细地分析了影响证券投资者个人产生羊群行为的心理因素,它们主要包括:团体的性质的三个因素和个体自身的特点的七个因素。

This article makes a psychology analysis of the sheep flock effect in the venture investment.It holds that the psychology reason of the sheep flock effect is a person＇s attributive need,and that people hope to obtain valuable information from others＇ words and deeds.This article also analyses in detail the psychological factors of the sheep flock effect which influence securities investors.They mainly include three factors of team nature and seven factors of individual characteristics.