电子商务:理念、误区与未来

Electronic Commerce: Concepts,Mistakes and the Future

电子商务是互联网时代的新型商务方式和新兴学科领域。正确的电子商务理念是企业电子商务应用和学校电子商务教育的基础。在讨论如何正确理解电子商务内涵和本质的基础上,结合目前中国电子商务应用和电子商务教育中所存在的问题,分析和讨论在电子商务基本理念方面的主要误区,并进一步从电子商务应用和电子商务教育两个方面思考电子商务的未来发展趋势。

Electronic Commerce is a new commerce model and a new branch of learning. Correct concepts of electronic commerce are the basis of e-commerce application and e-commerce education. In this paper, how to understand the meaning and inbeing of electronic commerce is first discussed. On the basis of this, some main mistakes in the basic concept of electronic commerce are analyzed, combined with the discussion of some problems in e-commerce application and e-commerce education in China. Then the future of electronic commerce is considered from the aspect of e-commerce application and e-commerce education.