增强读者意识 提高传播效果

Enhancing the Consciousness of Serving the Readers to Improve Dissemination Effect

根据传播学的原理，探讨了增强读者意识，提高传播效果的有效途径．认为了解读者特点、掌握读者心理、树立精品意识、加强与读者的双向交流，是高等院校学报、校报编辑增强读者意识的有效途径．

According to the principle of dissemination, the efficient methods of enhancing theconsciousness of serving the readers and improving dissemination effect are discussed. It is put forward that understanding the characteristics of readers, knowing their psychological characteristics,building up the consciousness of perfect works and strengthening the two-way communicationwith the readers are efficient methods to achieve the title purpose for editors of journals andnewspapers of high schools.