山东省农业品牌建设中存在的问题与对策

Problems in Agricultural Brand Construction in Shandong Province and Countermeasures

发生在中国农村的品牌建设浪潮,对中国农村经济社会有深远影响,它标志着中国农业正在发生从传统农业向现代农业的历史性转变。山东省作为农业大省,农业品牌建设理应走在全国前列。总结过去的发展经验,探求农业品牌发展规律,对山东省乃至全国农业品牌发展都有重要意义。

The brand construction wave in rural China has produced profound influence on economy and society in Chinese countryside.It marks a historic change that Chinese agriculture is undertaking from traditional agriculture to modern agriculture.As a big agricultural province,Shandong Province is expected to lead the nation in agricultural brand building.This paper has summarized the past development experience and searched the law of development of agricultural brand which will definitely have great significance to the development of agricultural brand for Shandong Province and even for China.