徽商经营文化研究综述

Review of Research on Business Culture of Huizhou Merchants

研究徽商的经营文化是研究徽商的重要方面,通过对徽商经营文化的研究可以让我们更好的把握徽商的风貌和特性,以及对于认识明清时期的商人精神风貌,对于今天社会主义市场经济条件下如何提高商业经营水平和商业道德都具有重要的启发意义。徽商的经营文化主要分为经营艺术、商业道德、经营特征三方面,对这三方面的研究成果进行归纳和总结,对于从整体上认识徽商具有一定的意义。

Research on business culture of Huizhou merchants is an important aspect of research on Huizhou merchants.By studying the business culture of Huizhou merchants we may better understand the image and characteristics of Huizhou merchants.In addition,it is of important significance for understanding the spiritual image of merchants during the Ming and Qing Dynasty as well as for improving the business level and business ethics under the present socialist market economy.The business culture of Huizhou merchants mainly covers business art,business ethics and management characteristics.Summarizing the research fruits from three perspectives is considerably meaningful for overall understanding of Huizhou merchants.