周庄旅游客源市场空间结构研究

Study on the Spatial Structure of the Tourist Market in Zhouzhuang

基于客源市场结构相关理论,结合游客问卷调查数据,系统分析了周庄国内旅游客源市场的人口学特征、空间分布特征和旅游流动模式。研究表明,长三角地区作为核心客源市场对于周庄的持续发展起着非常大的作用。客源市场和地理集中指数都不高,说明游客来源地比较分散,客源市场吸引范围较广。依据客源市场空间结构与客流空间特征,可以将周庄国内客源市场划分为长三角、北京、广东等一级市场,东部沿海与长江中下游"T"字型区域的二级市场以及其他机会市场3个目标层次。

Based on the theory of resources market structure,we systematically analyzed the characteristics of demography,spatial distribution and tourist flow pattern of the tourist resource market in Zhouzhuang district in light of sampling survey data. Results show that the Yangtze River Delta plays a great role for the sustainable development of local tourist industry,and the indexes for tourist market and geographical concentration are far form high,indicating that the sources of tourists are not concentrated. In accordance with the spatial structure of tourist market for the distribution of Zhouzhuang,its tourist resource markets can be classified into three types：the A-class market of the Yangtze River Delta and developed areas like Beijing and Guangzhou,the B-class market of east coastal lines and the lower reaches of the Yangtze River,and the C-class market of other probable regions.