汉语社会称呼语的模因现象

The Memetical Analysis of Social Addressing Terms in Chinese

模因论是基于达尔文进化论提出的一种新理论,它揭示了语言发展的规律,为研究语言、交际和文化之间的演变提供了新视角。称呼语是言语交际中用来称呼讲话者和受话者的词语,同时体现出参与双方的社会地位,是我们社交活动中的一个重要组成部分。如今由于受各种媒体或外国强势文化等的影响,我们汉语的称呼语出现了复制、模仿或变异等模因现象。

Memetics,put forward on the basis of Darwin＇s Evoluthion Theory,reveals the law of language development,and provides a totally new perspective on language research,communication and culture.Addressing terms,which plays a crucial role in our social activities,are what people use to greet receivers and address speakers in daily communications,and meanwhile can show each other＇s identities.However,because of the influence of various media and powerfully influential foreign culture,our addressing terms begin to display some kinds of memetical phenomena,which are in the form of replications,immitations,deviations and the like.The paper attempts to expound the meme replication of social addressing terms from the memetical perspective.